The task was to create a successful money transfer journey for Banque Misr app (BM Online), I will present some of the solutions I came up with as part of designing the app and the steps followed to reach these solutions according to user-centered design approach.
Industry
Fintech
Role
UX Designer
Stakeholders
Design Team Lead
Deliverables
Competitive Analysis, Flow Enhancement
Competitive research helps me understand industry standards, identify gaps, and learn from competitors’ successes to create a more effective user experience. It reveals trends, benchmarks performance, and inspires innovation, enabling me to address user pain points and differentiate the product. By aligning with user expectations and staying competitive, it ensures this flow is intuitive, appealing, and optimized for success.
This persona may represent the majority of users of this flow and was created to identify the target audience that uses this feature basicly.
Mohamed is a merchant who needs the easiest way to transfer money safely to several different accounts because he makes transfers daily to many different accounts, and this may require a longer time.
